About Us
Pvotal Consulting Group is a full-service marketing agency offering end-to-end marketing solutions for local businesses and small franchises.
About Pvotal Consulting Group
By offering client-focused, data-driven, advanced marketing solutions, Pivotal Consulting Group strives to support local businesses and help small franchise owners grow exponentially and compete with big market players.
Our founders, Don and Luis, have an extensive background in the non-profit sector with a combined experience of over 20 years in building bridges and networks across peoples and cultures.
With the vast connections they made over the years in both corporate and non-profit sectors, we believe Pvotal Consulting Group is positioned to be the next top name in the marketing arena. Why? Because at Pvotal Consulting Group, we believe that marketing is more than just about putting your brand in front of people; it’s about truly building a relationship of trust and connection that facilitates sharing your true authentic identity with everyone!
Our Mission
Our mission is to deliver results-driven brand marketing campaigns that foster growth for our clients. We are committed to helping local businesses and small franchises embrace digital marketing technologies.
Our Brand Values
We are committed to doing creative and fun work with you as we help you grow your business. Bringing innovative thinking and strong ethics to the digital marketing industry, we strive to make your business reach heights.
OUR PORTFOLIO
- All
- SEOs & Ads
- Website & E-Commerce
- Logos & Branding
- Photography
OUR TEAM
Michael A. Burge, MBA
CEO, President
Prior to joining Pvotal Consulting Group as President and CEO, Michael has a broad background in financial and operational management within various industries, including textiles and manufacturing. His experience spans senior positions like COO and CFO, focusing on strategic planning, restructuring, and operational efficiency. Key accomplishments include managing the sale of a Canadian subsidiary, revitalizing Industries of the Blind to meet compliance and boost sales, and navigating restructuring challenges due to foreign competition. He is recognized for his analytical and communication skills.
luis farfan
Chief Marketing Strategist
As the Chief Marketing Strategist, Luis is deeply interested in the study of human interactions and social relationships. His diverse work experience across various sectors of small businesses has provided him with valuable insights that informed his thesis on the growth and support of local Hispanic businesses in North Carolina. As a co-founder, Luis is dedicated to sharing his knowledge and expertise with business owners to help them develop effective strategies for growth.
Don Lam
Director of Engineering & Development
Don holds a Bachelor of Science in Computer Science from North Carolina State University in Raleigh. He brings over a decade of experience in the software development industry to his role at Pvotal. One of his driving motivators in co-founding Pvotal Group is his passion for community development. Don believes that small businesses play a crucial role in not only supporting local economies but also in building a more equitable society for all.
Kim T. Lam
Social Media Manager
Kim bring a passion for social media management, specializing in crafting engaging content and strategies that amplify brand presence across digital platforms. With a keen eye for trends and analytics, Kim expertly builds connections between businesses and their audiences, driving engagement and growth. Her dedication to creating authentic, impactful campaigns ensures that each brand’s voice resonates effectively in today’s dynamic digital landscape.
James Burge
Marketing Manage
James Burge, our Marketing Manager, combines human services, psychology, and marketing communications. With degrees in Psychology and Human Services, a post-bachelor’s certificate in marketing, and advanced grant writing studies, he specializes in audience behavior. Currently finalizing an MS in Counseling with a focus on social/industrial psychology, James leverages deep behavioral insights for strategic marketing.
Camila Luyo
Visual Identity Director
Camila’s experience in business branding and imaging helps her to understanding the unique story and vision behind each business she works with. Through her expertise in creating visually cohesive narratives, Camila helps businesses develop a strong brand and identity that not only highlights their products or services but also reflects the history and values that drive them. She is committed to bringing the story of each small business owner to life through effective branding visualizations.
Bennie adrong
Photographer / Videographer
Ben is a young and talented photographer based in Greensboro, North Carolina. He specializes in capturing the beauty of the local area and its people through his unique and creative lens. His work has been showcased in several galleries and exhibitions in Greensboro and the surrounding region.
Catalina LOPEZ Garcia
Senior Editor
Catalina is a senior editor with a wealth of experience in the industry. She has a sharp attention to detail and a passion for crafting compelling marketing content that resonates with audiences. With her friendly and professional approach, she has developed strong working relationships with clients and team members alike. In her free time, Catalina enjoys reading about the latest marketing trends, and spending time with her kids.
Imran Ahmad
Senior Graphic Designer
Imran is a Senior Graphic Designer who brings several years of experience creating visually stunning designs that connect with audiences. He’s an expert in using Adobe software and understands how to align design with clients’ goals. He has a diverse portfolio and enjoys collaborating with cross-functional teams.
WinnY FARFAN
Multilingual Content Creator
Winnie is a multilingual content creator fluent in Spanish, English, Portuguese, and French. Specializing in tailoring communications to international local communities, she helps businesses connect effectively with diverse audiences through culturally appropriate content. Winnie’s expertise in language and culture helps
JOHNNY TA
Creative Writing Intern, UNCC
Johnny is a creative writer and intern from UNCC. He supports the reputation management team by helping the marketing department to review customer feedbacks of our clients in order to help them create effective communications and responses to their customers to address feedbacks which helps convert customers into brand advocates. Outside of work, Johnny’s interests includes chess, piano, building model planes, and volunteering.
Austin SAO
Web Developer Intern
Austin is an intern with a lot of skills under his sleave. He is proficient in multiple programming languages and has a strong understanding of web development principles. He is dedicated to creating responsive and user-friendly websites, and also has a background in network and cyber security, which gives him an added perspective on ensuring website security.
Alejandro Farfán Romero
Communications Intern, Spanish
Alejandro is a Communication Sciences student with fluency in Spanish and experience in legal and logistics fields who have worked as legal assistant and intern in both sectors. He wants to apply his strategic communications studies and skills to help develop business plans to help promote the growth of local Hispanic businesses.